WORTHWHILE OR WORTHLESS- A CONSUMER GUIDE TO AVOIDING SCAMS AND SCOUNDRELS. THE ADVERTORIAL- SELLING THE "NEWS?" #2.

I have been using DONALD TRUMP, AND HIS FREQUENT APPEARANCES ON THE INTERNET,  AS EXAMPLES OF THE DIFFERENT WAYS CERTAIN MARKETERS TRY TO SELL PRODUCTS AND/OR SERVICES TO THE CONSUMER BY DISGUISING THE SALES PITCH AS A "NEWS" REPORT, ITEM, OR INVESTIGATION. IT IS A PRACTICE THAT RELIES ON THE GULLIBILITY, AND TRUST, OF SOME CONSUMERS WHO BELIEVE IN THE "INHERENT" TRUSTWORTHINESS OF THE NEWS MEDIA.

HOWEVER, THE DONALD TRUMP ADVERTORIALS ARE BY NO MEANS EXCEPTIONS TO THE RULE, AND NEITHER HE, NOR THE BUSINESSES THAT USE HIS NAME, LIKENESS, AND "WORDS", ARE UNIQUE IN UTILIZING THIS DECEPTIVE SALES PITCH.

ADVERTORIALS are a common SALES AND MARKETING TECHNIQUE that inhabits every form of TRADITIONAL MEDIA that we come in contact with, often on a Daily Basis.

TV, RADIO, NEWSPAPERS, MAGAZINES etc., have been using them for years to Generate Income. (This includes the Internet of course.) However, It is important to Understand that the INFORMATION RELAYED BY SUCH PROGRAMS, STORIES, OR ARTICLES ARE NOT SUBJECT TO THE EDITORIAL SCRUTINY OR OVERSIGHT THAT ARE FOUND IN GENUINE NEWS ITEMS.

KEEP IN MIND THAT THIS IS AD SPACE, OR ON AIR TIME, THAT IS BOUGHT AND PAID FOR BY COMPANIES TRYING TO SELL YOU A PRODUCT OR SERVICE.

THESE INCLUDE:

HOUSEHOLD ITEMS.

- COOKWARE.

- REPAIR AND FIX-IT.

- JEWELRY.

- ALARMS, PROTECTION DEVICES.

ETC...

OR

HEALTH AND BEAUTY.

- DIET FOODS TO IMPROVE

YOUR GENERAL HEALTH.

- MAKE UP OR CLOTHES ACCESSORIES

FOR IMMEDIATE ALTERING OF YOUR

GENERAL APPEARANCE.

- EXERCISE EQUIPMENT, AND/OR

VIDEOS.

ETC...

OR

ECONOMIC OPPORTUNITIES.

- GENERAL INVESTMENT ADVICE.

- BUY/SELL PARTICULAR GOODS

OR COMMODITIES.

- CREATING YOUR OWN BUSINESS.

So what are the Guarantees that what you are SEEING, HEARING, OR READING REPRESENTS
TRUTHFUL OR CORRECT INFORMATION, INSTEAD OF SOMETHING CREATED BY AN AD
AGENCY, WITH THE SOLE GOAL OF SEPARATING YOU FROM YOUR MONEY.

PRACTICALLY NONE. WHY DO I SAY THIS?

HERE ARE A FEW REASONS:

- THE DISCLAIMER.

- GREAT MEDICAL BREAKTHROUGHS

ARE MADE IN THE LAB, AND VERIFIED

BY VALID PEER REVIEWS.

- INDIVIDUAL ENDORSEMENTS ARE

VIRTUALLY WORTHLESS.

- MANY OF THE "BUSINESS OPPORTUNITIES",

ARE LITTLE MORE THAN MLM SCHEMES.

- BEING FAMOUS, OR RENOWNED IN ONE FIELD,

DOES NOT MEAN COMPETENCE, OR RELIABILITY,

IN OTHERS.

We Will Examine each of these in the Future.